An ethereal fairy tale styled shoot full of dreamy, woodland wedding inspiration created by a small team of creatives, who you will find listed at the bottom.
Scroll through for paper butterflies, gorgeous florals and smoke bombs!
I wanted the stationery to nod towards the ‘Fairytale’ theme but the design to remain elegant enough to suit lots of couples and their different wedding styles. I instantly thought of butterflies and knew I wanted to bring a unique element to the stationery, so I chose to keep the overall design very simple with a minimal palette to compliment the aesthetic.
Butterfly shapes were cut into each card so they could be folded up and appear to sit on the stationery. I designed invites, save the dates and menus to match for the shoot.
The beauty of styled shoots is that I get a chance to try out innovative ideas I have brewing. Following the fairytale theme, I wanted to make some fun, alternative place settings a little different to the normal place cards. So I hand painted names on apples (my inspiration was Snow White!) and finished them with paper butterflies – I was really pleased with how they turned out and think they would be a great talking point amongst guests too!
I also made some laser cut pieces, a ‘happily ever after’ cake topper, cocktail stirrers and little butterfly place settings with engraved names that would make perfect favours too, all in frosted white acrylic.
Photography – Nina Pang
Stationery – Emma Jo Stationery
Cake – Pink Cocoa
Florist – Liberty Lane Flowers
Make Up and Hair – Mimi Lomax
Dress – Mel Joy Costume Design
Model – Abby Heaton
Full features of this styled shoot can be found here too –
With the launch of the new regular feature ‘Everything you need to know about wedding stationery’ earlier today, let’s start as we mean to go on and follow up with the very first post in the series.
How many invites do I order?
A common mistake newly engaged couples make when ordering stationery is the quantity of invitations they need. You will be sending one invitation per household, not per guest. Cohabiting couples receive one invitation and for couples living apart, I suggest sending one invite to the guest you’re closer with and including both names on the envelope and invitation. Families should receive one invitation and traditionally children over 18 who live at home or away should receive their own invitation. Take a look at your guest list and count how many houses need invitations before you give your stationer the final number.
Plus a few…
I always recommend that my couples order enough invitations for their guest list, plus at least 10 extra sets for any last minute guest list changes, damages or lost in the post or if you plan on sending invitations to a “B-list” to replace guests who can not attend. From experience there is always extra guests added to the most final of lists. It’s better to order a few extra invites initially, rather than having to re-order more later which can be expensive. Especially if you are having letterpress or foil printed pieces as there is usually a minimum run of 30 so it may not even be possible to order just a couple more a few weeks later.
Don’t forget, you might want to keep one as a keepsake too!
Also consider ordering extra envelopes to allow for addressing errors and if you’re hiring a calligrapher they usually request approx. 15%-20% extra invitations/envelopes for inevitable addressing mistakes.
Ta da, first post done! I hope you found this helpful, these posts will be filed under ‘need to know basis’ in the categories on the right so you can use this resource whenever you need with ease.
It’s not every day you order your wedding stationery. How are you suppose to know what a save the date is or when you should send out your invites?!
Brides and Grooms quite rightly have a ton of questions and I am pleased to help as much as I can throughout the ordering process. There can be a lot to consider but it shouldn’t be overwhelming, the whole experience should be easy and fun!
“It was definitely the most fun I had during the wedding process I have loved emailing you and talking about ideas and then seeing you bring them to life.” CHARLOTTE MARR (BRIDE) May 2013
There are naturally a few reoccurring questions that I’m asked with each new enquiry but I also feel newly engaged couples could benefit from more detailed information that doesn’t seem to be readily available to them. This is why I’m launching a new, regular blog post where I offer a nugget of advice, a tip or just useful information in small, pretty, uncomplicated posts that couples can use as a planning tool – an archive for all things wedding stationery.
“The only thing to do with good advice is to pass it on. It is never of any use to oneself.” OSCAR WILDE
Shortly after Emma Jo won the national award for ‘Best Wedding Stationery’ 2013 at The Wedding Industry Awards I was given all of my couples scores and comments (anonymously) from the voting process. I really can’t thank them enough for their amazing words and I think it’s hugely important to share them for brides and grooms-to-be looking for stationery to read. I understand it can be a leap of faith when choosing your wedding suppliers so it’s important to me that my couples book Emma Jo with confidence and what better way than to hear from the couples I’ve already worked with!
As part of the voting process my couples had to say why they booked Emma Jo, this is just a handful of what my brides and grooms had to say…
“Her customer care was second to none and understood exactly what I wanted, put me at ease and sent me examples of what could be done.”
“Lots of brilliant ideas, fast and efficient service. Attention to detail and friendly service.”
“It was so different to everyone else and really suited the style of the venue.”
“Emma quickly understood what I was trying to achieve and could deliver the booklets within the timescale needed. Her website showed clear examples of what we should expect, what her style is as well as clear information on time from first to final stage, terms and conditions, etc. The process to get the stationery made was very smooth and Emma ensured that we were happy with every detail of the product before the final order. Overall I was really very pleased with Emma’s work. To top it all, my stationery arrived in beautiful packaging that made the overall service feel very special and personal. I would absolutely recommend Emma Jo Stationery to all my friends.”
“Emma Jo offered something different at an affordable price. Emma was patient and guided us through the whole daunting process. I was thrilled with the finished product and the invites were the talk of the town!”
“The designs are exceptional and really captured the classy vintage style we were after. Emma was so helpful and wonderful to deal with I wouldn’t want to use anybody else.”
“I loved the style and quality of the invite. They really stand out and an invite that you will remember.”
“Emma understood my vision, was very welcoming and went above and beyond the “expected” service. She was extremely welcoming to my ideas, very creative and passionate over the job. I would not hesitate in recommending her to others. So many people commented on our stationery and I was so overwhelmed when I received it in the post as it surpassed my expectations.”
“Very personal service experienced.”
“I saw an example of Emma Jo’s stationery in the back of a magazine and I immediately loved it. We chose an old cinema ticket design, which is perfect for us. I contacted Emma and she was so helpful and immediately sent samples which was very kind as we’re living in France this year. The whole process was easy and the result amazing.”
“Loved Emma’s style and vision – it fitted perfectly with our wedding theme.”
“Website showed the range of ideas and a few styles I loved! Even recommended different styles, which looked better and cut cost. Always had the final design in mind.”
“Having seen the samples sent to me and having spoken to Emma about what I wanted for our wedding, I was convinced that Emma was the perfect designer for us.”
“Because I loved her whimsical designs.”
“We specifically used Emma Jo’s stationery because we were looking for vintage inspired ideas and her style matched this perfectly. Her designs and quality really were over and above what we had see elsewhere, but still providing great value for money. Emma herself was very professional and interested in our wedding, the personal touch made her stand out”
“The most beautiful invites I could find on the web”
“I saw the stationery as an essential introduction to the day and it was really important to me that it tied in my visions for the wedding. Emma was the perfect booking as I liked her ideas and trusted her ability to produce beautiful, elegant stationary for us, which she did.”
“We fell in love with the design it was just exactly what we were after”
“I spent hours searching the Internet for invites and when I found Emma Jo’s website I knew straight away they were just what we were looking for. We wanted the vintage feel to match our wedding, but also wanted simple and elegant. Emma Jo’s selection of wedding invites were by far the best I had come across.”
“Her letterpress stationery is to die for.”
Oh look… that’s me receiving the award at The Bloomsbury Ballroom!
Best Wedding Stationer – Emma Jo
To celebrate a month since winning Best Wedding Stationery at The Wedding Industry Awards 2013 I thought it would be nice to share just some of the lovely things my couples said as part of the ‘general comments’ section of the voting process.
“Emma Jo was a joy to deal with as I wanted something a little different for our wedding. The whole process was pain free with outstanding results. You know your wedding stationer is the right one when all the guests are talking about your invites. An absolute pleasure to deal with!”
“The invites are fantastic. Beautiful quality and very creative.”
“We wanted a ticket invitation and Emma Jo produced exactly what we were looking for, the result was fabulous and our guests thought it was very original, sophisticate and elegant! And it was so easy to communicate with Emma, as she was always available.”
“Outstanding innovative designs of the highest quality. All the guest were very impressed with the stationery. Emma was also incredibly patient with my design requirements and interpreted my vision perfectly, truly outstanding.”
“I was really extremely satisfied with Emma’s work. The booklets that I wanted made weren’t a very standard order, as I wanted them to have lots of information for the guests going to my wedding abroad. Emma understood my idea straight away and her feedback was quick and the end product perfect for me”
“I was so happy and blown away at how beautiful my wedding invitations were, I had so many wonderful comments from guests about our vintage inspired letterpress design. The order process was effortless and took a minimal amount of time. Emma matched my colour scheme of oyster pink perfectly.”
“Emma has been a fantastic wedding stationer. She offered a first class service and was a delight to order from.”
“Emma Jo was amazing from the start quick contact, friendly and nothing was a problem. Would recommend with no hesitation and our family and friends have all commented on how great our wedding invites were!”
“Wonderful experience with Emma Jo Stationery. We didn’t give her very much time and she worked very hard to get our invites to us quickly. The designs were beautiful and unique and many of our guests commented on how original they were. This company deserves a prize!”
“I have given Emma Jo full marks as I think she deserves them, my invites were perfect. Emma Jo was easy to deal with, and ordering was very straightforward. Everyone who received our invites commented on how original and lovely they were. I have already recommended Emma Jo to others.”
“Emma Jo stationery is beautiful and it was exactly what we were looking for, we have had so many amazing comments from our guests about how special the invitations were. She was incredibly quick and efficient at responding to emails too which made a very stressful time much less difficult.”
“I love my wedding invitations much so I have a framed copy on my wall! I found the invites reflected mine and husband’s personality, many of our friends and family commented with the following “they’re very you”, and I couldn’t agree more. Emma Jo created the perfect invite with bespoke service.”
“The stationery was of a very high standard, highly original and beautifully packaged. We’ve had a lot of positive comments on it from our guests! We’re living in France this year and Emma couldn’t have been more helpful or professional. Would highly recommend to anyone and I am very fussy!”
“Great stationery, high quality, different and adaptable to our needs”
“Emma Jo Stationery created everything from our Save the Date Cards to the Menus and all elements have been beautiful and top quality. Emma herself has been fantastic, very helpful and amenable and we were extremely happy with the service we got and would recommend her to anyone who asks!”
“Could not fault her. Professional, efficient, creative and kind.”
“Unique and exactly what we were after. Everyone commented on how amazing it was!!”
“Good service and always getting back to me quick thank you so much”
“We gave Emma Jo a massive task by asking her to design and make our wedding invites in just 3 weeks-which fell over Christmas. Not only were the invites stylish, elegant and just plain gorgeous, Emma was delightful to deal with and made the whole process of designing an invite exceptionally easy.”
“I cannot recommend Emma enough, her stationery is amazing, I had an idea for my wedding stationery based on an old seaside postcard and Emma turned them into a beautiful reality, one of my favourite parts of planning my wedding has been working with Emma on the Stationery.”
“I rate Emma Jo’s stationery highly. The quality of the product is outstanding, the service was wonderful and the designs are unique. I was very proud to send my invitations – as I believe it set the right tone for our wedding. I had some specific ideas and Emma delivered those ideas perfectly”
“When it comes to quality design and printing Emma Jo is in a league of her own.”
“The comments we received from our guests on the quality, style and individuality of our wedding invitations. We saw Emma Jo’s work on a wedding blog and immediately fell in love with her style. Her efficiency, customer service and after care was second to none. I would recommend her in a heartbeat!”
“I contacted several suppliers before I chose Emma Jo but she stood out because of the quality of her printing, the beautiful style of the stationery and her ability to interpret my ideas fulfilled my requirements and more. The final stationery exceeded expectations and is a special part of our day.”
“The wedding stationery provided by Emma Jo was absolutely beautiful, from the design and layout to the quality of print and the lovely way in which it was packaged. Our guests all commented on how quirky and individual the designs were, we were delighted with them.”
It was a huge pleasure to work with everyone of my brides and grooms over the last year and I’m already enjoying designing for lots of newly engaged couples of 2013. So, thank you again for voting and helping me win Best Wedding Stationery in the UK!
I will be sharing my lovely couples ‘Why They Booked’ comments soon.
I help provide advice when ordering stationery everyday and there are a few questions I get asked most often so I thought it would be good to share with you a few hints and tips when ordering your wedding stationery.
Start the stationery process as soon as you can, ideally as soon as you have booked the venue. Avoid any stress and rush charges and give yourself time to choose inks and check proofs. If you looking at commissioning bespoke stationery, think about the design and theme of your invites and any coordinating stationery you would like. A great starting point is to gather imagery, swatches as well as your ideas, these details you provide really make your stationery special and personal.
When should you send out your invitations? Aim to send out your invites 6 weeks to 3 months before the wedding so I recommend starting the ordering process at least 2 months prior to this.
Not sure when to set your reply date? This may depend on your caterers and other vendors but I recommend setting it one month before your wedding. This will give you plenty of time to follow up any late responses and really helps to finalise any remaining items like table plans and personalised place cards earlier. Giving yourself this extra time will prevent any unnecessary stress close to the big day.
If you are sending out Save the Dates look to do this 6 – 9 months before the wedding or even earlier if you are having a destination wedding. Save the Dates are a great idea if the wedding falls on a holiday period or mid week to give your guests plenty of time to arrange their plans.
When deciding on numbers work on the basis of one invite per family or couple not person and include any family and friends that you know won’t be able to attend but would appreciate receiving an invitation.
Top Tip: Order an extra 10 to 20 invitation sets for any last minute guest list changes, this also allows for any addressing mistakes. It’s cost effective to order these now, reordering a small number of items at a later date can be really expensive.
Remember colour resolution can vary drastically between computers and electronic proofs should be used as a guide only. If there is a particular colour you would like I always recommend sending a swatch in the post. This hard copy can then be matched to an ink as closely as possible.
Would love a two colour letterpress design but on a tight budget? There are plenty of options to tailor your stationery requirements to suite all budgets. Choose two colours for the main invitations and just one colour for all coordinating items or print your stationery in one colour and include envelope liners to add an additional colour.
I hope these little tips help to make ordering your stationery easy and as stress free as possible!
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